As Christmas trees are put up and wishlists are made, it’s becoming increasingly difficult to not address the elephant in the room: overconsumption.

According to overconsumption.org, overconsumption is defined as “a level of consumption that is higher than sustainable limits.” Overconsumption ultimately leads to the scarcity of natural resources as well as “environmental degradation” occurring.

Though overconsumption has become an increasingly hot topic as of lately,  it is in no way a new issue. In fact, the rise in overconsumption dates back to as early as the 1920’s, with the mass production of pearl necklaces and luxury items being society’s form of celebration post WWII, According to the MIT Press Reader.

However, as Americans begin celebrating the December holidays, many may find it difficult to overlook how deeply embedded the roots of consumerism lay in said holidays, especially Christmas. From hundreds of dollars being spent on “burr baskets” to those who are more wealthy filming their ridiculously extensive Christmas hauls, it’s clear that consumerism in the context of holiday shopping is becoming out of control. 

After having said all of this, it’s clear that consumerism is too deeply rooted in American culture, especially holiday shopping, to tackle at its roots. However, Panthers can take action in order to combat the overgrowth of consumerism. For example, students can promote normal rates of consumption in their peers. Additionally, instead of buying immense amounts of gifts for friends and family,  students can make homemade gifts like cards or origami.

Furthermore, panthers can give back to their community by gifting others through the Salvation Army “Angel Tree.” According to their website, their purpose is to help “provide Christmas gifts for hundreds of thousands of children around the country each year.” Their motivation for doing so is the simple fact that “every child deserves to experience the joy of Christmas morning.” The program works by allowing people in need to register and share their Christmas wish list. Once they’ve been accepted, their wish list is given to donors. The gifts are then purchased and given to the individual or family to place under their tree for Christmas.